07 | Banitsa, Bansko & the Bigger Picture: Why Supporting Local Matters

What happens when digital nomads don’t just visit a place – but actively help it thrive?

In this episode of The Nomad Summit Podcast, host Christoph Huebner sits down with Safir Jamal, founder of Global Nomad Pass, and Hristina Zlatinova, a local entrepreneur in Bansko, Bulgaria, who is turning a traditional pastry into a modern-day movement. Together, they explore the real economic impact of digital nomads and how simple, everyday choices – like where you get your morning coffee – can have powerful ripple effects.

How Digital Nomads Are Changing Bansko for the Better

Bansko is known as a ski resort town that typically sees bustling winter crowds and quiet off-seasons. But that’s changing. As digital nomads have started flocking to the area, especially in summer, the town is finding new life year-round. With high-speed internet, affordable accommodation, and an emerging community, Bansko is becoming one of Europe’s most underrated remote work hubs.

In this episode, Hristina shares how her family-run bakery, Lubanitza, is flourishing thanks to this influx (find them on Instagram). The café specializes in gourmet Banitsa – a traditional Bulgarian pastry – using locally sourced ingredients. She explains how word-of-mouth, support from the Global Nomad Pass community, and her choice to keep the space Wi-Fi-free have all created a unique experience that brings people together.
Find Lubanitza here on Google Maps.

The Mission Behind Global Nomad Pass

Safir Jamal opens up about his journey through 90 countries and the realization that not all travel spending benefits local communities equally. That insight led to the creation of Global Nomad Pass – a membership that connects travelers with authentic local businesses and gives them perks for spending money where it truly matters.

With presence in over 25 cities, Global Nomad Pass isn’t just a tool – it’s a movement. From Buenos Aires to Bali, the platform is empowering travelers to support barbershops, cafés, fitness studios, and other locally owned gems.

Intentional Travel and Local Impact

One of the episode’s most important takeaways is this: nomads have the power to be more than just visitors. When you choose a locally owned café over a global chain, 100% of your money stays in the community. That’s not just economics – it’s a statement of values.
The conversation also highlights how long-stay nomads contribute differently than short-term tourists. They form bonds, leave five-star reviews, return for second and third visits, and often become unofficial ambassadors for the places they love.

What Happens When You Travel Without Wi-Fi?

Hristina’s approach to running Lubanitza is refreshingly different. She’s intentionally created a “Wi-Fi-free zone” where guests are encouraged to unplug, enjoy artisanal food, and connect with each other in person. It’s a reminder that digital nomadism doesn’t have to mean heads-down screen time in a café – it can also mean slowing down and soaking up local culture.

Plans to Scale, Collaborate, and Go Global

Both Safir and Hristina share their dreams for the future. Safir is now partnering with tourism boards – including a new deal with Marketing Greece – to offer free passes to travelers entering the country. Hristina, meanwhile, is exploring how to franchise her gourmet Banitsa concept in other Bulgarian cities like Sofia and Plovdiv, with Global Nomad Pass right alongside her.
This episode is a great example of how the Nomad Summit Podcast is more than just talk – it’s about building bridges between nomads and the places they call home, even temporarily.

Sponsors Note: GigSky

This episode is sponsored by GigSky, the global eSIM provider keeping digital nomads connected in over 190 countries. Whether you’re working remotely from a beach in Bali or a café in Lisbon, GigSky lets you stay online without the hassle of local SIM cards or overpriced roaming fees. We love their flexibility, transparent pricing, and how fast you can get connected – all from your phone and without changing the eSIM.
Bansko, Bali, Berlin – or even on a Cruise: Stay connected wherever your journey takes you.

Key Takeaways from This Episode

• Digital nomads have a real opportunity to support local economies in meaningful ways.
• Spending money at local businesses keeps more revenue in the community.
• Bansko’s transformation into a year-round destination is fueled by nomad presence.
• The Global Nomad Pass is changing how and where nomads spend.
• Lubanitza is blending tradition and innovation with Bulgaria’s most beloved pastry.
• Building human connection – offline – is still one of the most powerful parts of travel.

Tune In and Travel Intentionally

This episode offers more than insight – it offers a challenge to think about your impact as a traveler. If you’re serious about making your remote lifestyle sustainable, for both yourself and the communities you visit, this conversation is a must-listen.